#boards4better – UNITEDFinalist skateboard deck design for the Tony Hawk Foundation and Adobe Project 1324 #boards4better campaign
To me, skateboarding means unity. Although I may have different beliefs and values from other people in my town, once we’re skateboarding, that doesn’t matter. The sport becomes our common ground and the focus shifts towards learning from each other to improve our skills.
And because of that, skateboarding becomes more than just about me. It’s about how I, along with a bunch of other people become part of a common conversation. This design speaks to this through the use of different hand sizes and colours that are all coming together at the deck’s center point. It shows how skateboarding turns individuals into communities. We’re not separate, but united.